Kettle Model Chips will Now be Packaged with 43% Much less Plastic
The model has unveiled a brand new packaging on the Pure Merchandise Expo West that has a three-film design as a substitute of its conventional five-layer packaging. This ends in a 43% discount within the quantity of plastic used, whereas additionally serving to the model to scale back its greenhouse fuel emissions by 51% on a yearly foundation.
Senior Model Supervisor for Kettle Model Julie Balzer spoke on the brand new initiative saying, “The very fact of the matter is, packaging—be that for meals or in any other case—is taking a measurable toll on the planet. Whereas we proceed to search for totally recyclable or biodegradable choices that also defend product high quality and work inside our recycling methods, our instant focus is on decreasing our influence total. This newest model represents a big enchancment, whereas additionally making it a lot simpler to open our luggage – one thing followers have lengthy requested for.”
Picture Credit score: Kettle Model