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JioPhone leads function cellphone market: Counterpoint

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oi-Priyanka Dua

Xiaomi remained the smartphone market chief in Q1 2019 with a 29 % share, although its shipments declined by 2 % YoY.

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In response to a brand new report by analysis agency Counterpoint, with a 30 % market share, Reliance JioPhone grew to become the main function cellphone model in India within the first quarter of 2019.

JioPhone leads feature phone market: Counterpoint

Whereas general smartphone shipments grew four % YoY. The market began off to a sluggish begin put up report festive season, however demand began selecting up later within the quarter.

Xiaomi remained the smartphone market chief in Q1 2019 with a 29 % share, although its shipments declined by 2 % YoY.

Its aggressive offline enlargement and a powerful deal with product construct helped to retain its high place within the Indian smartphone market. Its newly launched Redmi Observe 7 collection (Observe 7 and Observe 7 Professional) crossed the a million mark throughout the first quarter of its launch. Xiaomi’s offline contribution was highest in March.

Samsung’s A-series shipments surpassed two million models. The newly launched online-only M collection began properly too, however it is going to want a powerful follow-up gadget to proceed its momentum on the web platforms. In the meantime, Huawei’s ASP reached the highest-ever stage pushed by lately launched HONOR 10 Lite, HONOR View 20 and finish of life for its entry-level section.

Different manufacturers which did properly through the quarter embody ASUS, Tecno and Nokia HMD. ASUS’ lean portfolio with a deal with battery life and design in a aggressive ₹8,000- ₹ 15,000 section helped it to distinguish from the competitors.

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Rahul Kamble

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