Nearly all of self-care advertising and marketing could also be directed in direction of ladies however AXE desires
to remind males that in addition they must spend money on caring for themselves—and it’s doing so by encouraging guys to discover their
“Bathsculinity.” AXE created a collection of stereotype-busting movies that introduce
s the idea, which it defines as “Qualities or attributes considered
attribute of younger males who take delight of their
look and really feel assured in expressing their
most engaging selves, inside and outdoors of the lavatory.”
AXE teamed up with actor and comic Lil Rel Howery on this youtube video collection that explores quite a lot of its foamy, cooling and energizing merchandise from its physique care vary. Outdoors of those movies, AXE is encouraging customers to seize their very own expertise of #Bathsculinity on social media.